Customer assistance tools

At Heartland we are proud to have helped more than 17, 000 Kiwis over 60 live a better retirement through a reverse mortgage.

We aim to provide customers with peace of mind and take our duty of care seriously. In line with this, we foster awareness of elder financial abuse among our people, including ensuring we’re aware of undue influence and unconscionable conduct, and take steps to both detect and prevent its occurrence where possible.

Elder financial abuse is any financial harm suffered by an elder caused by someone whom they trust and/or depend on. It can take many forms and may consist of a number of actions over a period of time rather than an isolated incident.

If you feel you are experiencing Elder Financial Abuse you can contact your local Age Concern for assistance.

More support

You are not alone. You can visit the following websites to access information that you may find useful.

Elder Financial Abuse

Find out more about elder financial abuse and download a copy of our Elder Financial Abuse Guide.

Age Concern

Age Concern New Zealand is a charity dedicated to people over 65, their friends and whānau.

They promote dignity, wellbeing, equity and respect and provide expert information and support services in response to older people's needs.


MoneyTalks is a free helpline available to provide free budgeting advice to individuals, family and whānau.

Dementia NZ

Everyone deserves the opportunity to embrace life, celebrate moments and live with dignity and joy. Dementia New Zealand Regional Affiliates are by the side of individuals, families, networks and communities to ensure anyone affected by dementia has the freedom and confidence to make the most of every day.


Sorted is a free service powered by CFFC (Commission for Financial Capability), the government-funded, independent agency dedicated to helping New Zealanders get ahead financially.

You can learn more about what they do and why on the CFFC website, or contact them directly at [email protected].

Ministry of Social Development – Super Seniors

Super Seniors is run by the Office for Seniors, part of the Ministry of Social Development. It is a gateway to information on government services for anyone aged over 65, including finance and planning, health and wellbeing and elder abuse.